It’s Seinfeld … It’s Superman … It’s TBS6/09/2004 6:24 AM Eastern
TBS is getting special visits later this month from Superman and Jerry Seinfeld.
American Express Co.’s "The Adventures of Seinfeld and Superman" campaign -- which has been running exclusively on American Express’ Web site (www.jerry.digisle.tv/room.html) -- will bring its first “Webisode,” “A Uniform Used to Mean Something,” to TBS June 15-19.
The network will feature on-air billboards and bugs during Sex and the City encouraging viewers to “stay tuned to see Seinfeld and Superman in their latest adventure.”
TBS will also air a sneak preview of the second Webisode, "Hindsight Is 20/20," during the week of June 20.
“This partnership between TBS and American Express brings the strength of each company's assets to the table in a way that goes far beyond a traditional media deal,” Turner Entertainment Ad Sales and Marketing executive vice president Linda Yaccarino said in a prepared statement.
“The alliance allows both TBS and American Express to expand their well-known brands through a significant reach to our respective target audiences,” she added.