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ESPN, ESPN2 Score Double-Digit Demo Increases during Wimbledon's Wild First Week

7/03/2012 8:49 AM Eastern

A wild first week on court that saw a number of top seeds barely survive and others dispatched, including No. 2 Rafa Nadal, served up demo gains for ESPN and ESPN2 at Wimbledon.
Through the first six days of The Championships, ESPN and ESPN2 scored a 13% gain among guys 18 to 34, a 20% increase among males 18 to 49 and a 11% advance among men 25 to 54, compared to ESPN2 and NBC's coverage over the corresponding span during the 2011 grass-court Grand Slam tournament, according to Nielsen. 

Household impressions grew 8% to 569,000 during the programmer's 10th year of Wimbledon coverage, while the rating for Bristol's doubles team matched ESPN2/NBC's 0.5 performance from a year ago, according to Nielsen.

was driven by its more than 10 hours of coverage on June 30. Over 10:10 hours, culminating with Andy Murray's win over Marcos Baghdatis minutes past the Wimbledon Village curfew inside a roofed Centre Court, ESPN netted a 0.9 national rating, the best for a middle Saturday since a  combined 1.0 for ESPN2 and NBC in 2007.
On a coverage rating basis, ESPN's 1.0 average for the extended presentation -- Murray advanced to the round of 16 at 11:02 p.m. local time -- tied the sports giant's previous Wimbledon Nielsen marks: ESPN2 hit that level on July 4, 2007 with women's quarterfinals coverage, while ESPN delivered that mark on July 4, 2003 with a men's semifinal.
With first-to-last-ball coverage during the business end of the world's most prestigious tennis tourney in store, ESPN and ESPN2 figure to generate higher ratings during the second week at Wimbledon, highlighted by the ladies' and gentlemen's semifinals and finals presentations.
On the digital front, users during the first week of Wimbledon consumed 46.6 million live minutes across all platforms -- computer, smartphone, tablet and Xbox -- up 67% from the same point of the 2011 tournament.

With women's quarterfinals and men's round of 16 action unfolding today, the worldwide leader, which is providing live cross-court coverage between ESPN and ESPN2, is gearing up for the marquee matches as the tournament moves toward crowning champions. Herewith the schedule, weather-permitting, for the balance of the fortnight:

Wed, July 4
7 a.m. - 4 p.m.
Gentlemen's Quarterfinals
ESPN2 / ESPN3
Live

8 a.m. - 3 p.m.
Gentlemen's Quarterfinals,
Centre Court
ESPN / ESPN3D / ESPN3
Live

Thur, July 5
7 - 8 a.m.
Breakfast at Wimbledon
ESPN / ESPN3
Live

8 a.m. - 1 p.m.
Ladies' Semifinals
ESPN / ESPN3D / ESPN3
Live

Fri, July 6
7 - 8 a.m.
Breakfast at Wimbledon
ESPN / ESPN3
Live

8 a.m. - 2 p.m.
Gentlemen's Semifinals
ESPN / ESPN3D / ESPN3
Live

Sat, July 7
8 a.m. - 9 a.m.
Breakfast at Wimbledon
ESPN / ESPN3
Live

9 a.m. - 2 p.m.
Ladies' Final
ESPN / ESPN3D / ESPN3
Live

3 - 6 p.m.
Ladies' Final
ABC
Tape


Sun, July 8

8 a.m. - 9 a.m.
Breakfast at Wimbledon
ESPN / ESPN3
Live

9 a.m. - 3 p.m.
Gentlemen's Final
ESPN / ESPN3D / ESPN3
Live

3 - 6 p.m.
Gentlemen's Final
ABC
Tape

 

 

 

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