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Internet Video

ESPN Does a Broadband 360

1/11/2005 5:55 AM Eastern

ESPN Broadband is now ESPN360.

The network announced Tuesday that it has relaunched and renamed its broadband product (www.espn360.com).

Enhancements include a new, customizable interface with more highlights, live games, inside analysis from ESPN commentators, extended interviews, sneak previews and premieres of upcoming ESPN original shows and video games.

The expanded service also includes archives of ESPN series such as Pardon the Interruption.

“ESPN360 highlights the value of a high-speed connection by combining the best elements of video and the Internet for the computer user,” ESPN Broadband and Interactive Television vice president and general manager Tanya Van Court said in a prepared statement.

“This is a great opportunity to maximize the power of ESPN's brand to help our partners excite, generate and retain broadband users,” she added.

September