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TW Cable Going Wide with IntelligentHome

Service Launched in 60% of Footprint as MSO Eyes Rollouts to All Major Markets by Year End 5/03/2013 10:55 AM Eastern

Following a recent launch in Dallas, Time Warner Cable now offers its IntelligentHome service to 60 percent of its footprint as it prepares to bring the home security/automation combo to all “major markets” by the end of 2013, a spokeswoman said.

In addition to Dallas, TWC has also introduced IntelligentHome in San Antonio and Austin, Texas; Kansas City; eastern Carolina; Hawaii; Greensboro, S.C.; Hudson Valley, N.Y., and the balance of its New England footprint. New York City and parts of Ohio and Wisconsin are among the markets on tap for launch this year.

TWC’s IntelligentHome service starts at $33.99 per month for a package that includes a touchscreen, two wireless door/window sensors, a wireless motion detector, a yard sign and window decals. The MSO also offers a range other components sold on an a la carte basis, including cameras, smoke detectors, key fobs, appliance and lighting adapters and carbon monoxide detectors. Customers can access the service remotely via PCs and a mobile app.

TWC has not revealed customer figures for the service, which was first launched in 2011, but it’s expanding the reach of the service  as the market becomes increasingly crowded with other service providers that are likewise looking to open up a new revenue stream. Relatively recent entrants include AT&T, Verizon Communications, Comcast, Cox Communications and Insight Communications, among others. AT&T, for example, jumped in last week with the launch of AT&T Digital Life in 15 markets, while setting plans to launch it into as many as 50 markets by the end of the year.

ADT, which completed its spinoff from Tyco last September, leads the fragmented home security and automation market, with more than 6 million residential and small business customers

Despite ADT’s significant lead on the pack, there’s still a big piece of the market to pursue. TWC’s internal research indicates that about 80 percent of U.S. homes don’t have a security system.

September