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Weather.com Gets a Redesign

New Homepage Will Make It Easier to Access Local Information 10/07/2013 5:44 PM Eastern

 

 

The Weather Company has launched a redesigned new 
homepage for weather.com that focuses on local experiences, revamped look and improved
 navigation.

"We've been hard at work on our next evolution of the
 homepage and have completely reimagined it all based on user feedback," said
 Cameron Clayton, president, digital division, at The Weather Company in a 
statement. "The new page previously launched in beta to a small portion of 
weather.com users, and our engagement is taking off with the new features and
 unparalleled access to weather analysis. The increased local relevance and reimagined
 news storytelling creates an experience that prioritizes the most important 
local information for our customers, and exploring our exclusive coverage is
 easier than ever before."

As part of the push to localize the home page, users will
 now show local forecast, local weather alerts, local traffic information, and 
local news right on the homepage.

The redesign is also optimized to work on a variety of
 screen sizes from large screen TVs to tablets and mobile phones and features 
simplified navigation tools.

Looking forward the company plans to expand its already
 extensive social media features and to improve existing user generated 
features.

September