Viggle Eclipses 3 Million Registered Users‘Active’ Users For TV Second-Screen TV Loyalty App Surpass 800,000 in May 6/18/2013 4:21 AM Eastern
Viggle, a company that has developed a second-screen platform that offers rewards for watching TV shows, said it has eclipsed 3 million registered users after adding 400,000 in May.
Viggle, which counts DirecTV among its customers and GetGlue among its competitors, said “active” users likewise grew 26% in May, to 838,189, with 29% of all registered users considered active in the month. Viggle determines active users by calculating how many registered users have logged into the company’s app at any time during the month.
Among other stats, the company said its users “checked in” to TV shows more than 24.93 million times in May, marking the single-month record for the company. Overall, Viggle users have checked into shows more than 250 million times, the company said. By June 10, users spent an average of 68 minutes and 40 seconds per session in the second-screen app, according to Viggle.
As part of a loyalty program that awards points to users based on how much TV they watch after checking in, Viggle awards items such as Starbucks and Foot Locker gift cards.
“Our efforts to enhance users’ television viewing experience through Viggle’s unique audio verified check-in and reward system is resonating with the marketplace and engaging current and new Vigglers,” said Viggle president and CEO Greg Consiglio, in a statement. “The company’s rise in registered users, now three million strong with 250 million check-ins since launch, demonstrates our users’ desire to accumulate points and earn tangible rewards.”
The recent surge in registrations and overall usage has been reflected in stronger revenues, but not enough to avoid losses. According to a 10-Q filed on May 15 for the three-month period ended March 31, Viggle posted a net loss of $43.07 million (53 cents per share) on revenues of $3.39 million, up from $556,000 in the year-ago quarter. It ended the quarter with cash and cash equivalents of $2.08 million.