Upfronts 2013: Univision to Adapt 'Gossip Girl' for UniMasUnveils Two Multiplatform Telenovelas for Univision; More Soccer for Deportes Network 5/10/2013 2:36 PM Eastern
Looking to pump its millienial-skewing broadcast network UniMas, Univision will adapt the former CW series Gossip Girl.
Univision, which said it plans to produce more content than ever for the recently rebranded network, has slated four new series for 2013-14, highlighted by the Gossip Girl adaptation, Gossip Girl Acapulco. The adaptation shifts the series to Acapulco, following the lives of privileged youths in the Mexican resort town. It will air simultaneously in the U.S. and in Mexico, the first drama to do so.
UniMas also has La Seleccion, about the 1994 Columbian World Cup team; La Viuda Negra (The Black Widow), based on the true story of Griselda Blanco, known as "the Cocaine Grandmother"; andLa Madame, starring former Miss Universe Alicia Machado.
Those join the returning/previously announced Clorofomo, Diablo Guardian (Guardian Devil) and the comedy Los Heroes del Norte 3 (Heroes of the North 3).
Univision also slated two new telenovelas for its main Univision broadcast network, with both featuring multiplatform elements.
Televisa's La Tempestad (The Storm) will feature parallel storylines across television, digital and social media. The other telenovela, Mentir para Vivir, will feature behind-the-scenes content on UVideos and other social media platforms.
Univision's Deportes Network is also looking to ramp up its sports footprint, saying it will broadcast more live soccer than any other sports network, regardless of language. This summer, in what Univision is calling 90 Dias de Delirio (90 Days of Madness), Univision Deportes will air over 100 games, and more than 3,000 hours of live soccer over a period of 90 days. Those include matches from Liga MX, the FIFA Confederations Cup, the CONCACAF Gold Cup, the FIFA U-20 World Cup, World Cup Qualifiers, friendly matches featuring the U.S., Mexican and German National Teams and Major League Soccer matches including the MLS All-Star Game.
Next summer, Univision will air its final World Cup as the exclusive Spanish-Language rights holder.