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At Upfront, nuvoTV Adds Non-Scripted Fare

4/30/2012 12:01 AM Eastern

NuvoTV will add five new non-scripted
shows to its lineup and develop a new business-tobusiness
website within the next year.

The bicultural Latino-targeted service also shared
new demographic study information with media buyers
with attendees at its upfront event in New York last
Tuesday (April 24), revealing that it ranks among the
top 10 of all networks relative to median income levels.
At $61,000, the network’s audience tops all of the
U.S broadcast networks, 90% of all ad-supported cable
services and is roughly double that of all Spanish-language
channels, according to nuvoTV officials, citing
proprietary Nielsen data.

The network also over-indexes in then nuvoTV viewers
trust brands advertised on the network, compared with
a 21% average for viewers of all other channels; that 41%
pay attention to commercials on the network, versus 18%;
that 42% are interested in brands seen on nuvoTV (20%);
and 45% confirm that the service advertises products that
are relevant to them (32%).

The network formerly called Sí TV said it will also unveil
a new B-to-B website, known as nu(CONNECT), that
will incorporate the new research data as well as other
details on how the channel can help brands engage with
bicultural Latinos, the fastest-growing consumer segment
in America.

As for new programming, Nuvo officials talked up a
quintet of shows that will join reality competition series
Model Latina competition, as well as acquisitions.
Miami Ink and LA Ink (starring Latina superstar Kat Von
D), to the network’s 2012-13 television
schedule.

“NuvoTV is on its way to becoming
the go-to destination for Latino
lifestyle programming,” CEO
Michael Schwimmer said in a
statement. “We are committed to
expanding our top-quality original
programming slate for our viewers
and will continue to step up our
investments to solidify our role as
television’s No. 1 destination for [bicultural
Latinos].”

Added Mar ia Perez-Brown,
nuvoTV’s senior vice president of
programming and development:
“Our viewers have told us they want
to see more programming that reflects their culture and identity. It is
this pent-up demand that spurred
us to significantly increase our programming
budget and develop an
aggressive slate of originals for 2012-
13. Th ere will be no doubt that America’s BCLs have a
home at nuvoTV.”

Here’s what nuvoTV has on tap for the 2012-13 TV season:

Mario Lopez 1-on-1: Mexican-American superstar
Mario Lopez will exclusively interview some of the biggest
Latino entertainment celebrities.

Fight Factory: This no-holds-barred reality series
takes on the fastest growing sport in the world by placing
viewers inside the ring and into the private world of top
Latino mixed-martial-arts fi ghters,
heavyweight champ Cain Velasquez
and newcomer Wayne Phillips, as
well as other top contenders Josh Koscheck,
Jon Fitch and Daniel Cormier.
Nine one-hour episodes have been
ordered.

The 7 of Clubs: DJ Dirty Draws —
aka popular Latino mix master Jesus
Cortez — brings viewers along with
him and his six club compadres as
they mix and mingle, while striving
to migrate his career from the L.A.
club scene to an international platform
one club at a time.

Curvy Girls: Plus-size models
look to navigate New York’s runways
of auditions and competitions
as they try to balance their personal
lives, motherhood, relationships and
weight issues. Seven half-hour episodes
are on tap.

Low-Ballers: Auto experts from
Exotic Motors scour the country to buy cheap, brokendown
cars to trick out and turn into a major jackpot on
the resale market.

September