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TVG Sets Kentucky Derby Sweeps

3/08/2005 7:16 AM Eastern

TVG Network Tuesday announced its third annual Kentucky Derby sweepstakes promotion.

The Gemstar-TV Guide International Inc.-owned network said “The 2005 Ultimate Derby Party Sweepstakes,” April 1-15, is open to all of its affiliates.

Three grand-prize winners will receive fully catered Kentucky Derby parties for 20 with complete entertainment packages including: a 50-inch wide-screen HDTV; a home-theater system; a Weber-Stephen Products Co. barbeque gas grill; a “party meal” from Omaha Steaks;and a set of collectible Mint Julep glasses and other party favors, all in time to watch the Derby, which will be held May 7 at Churchill Downs in Kentucky.

“We’re excited to offer this promotion as one of the many ways we partner with our affiliates to leverage the appeal of horse racing to drive awareness and interest in their digital service and increase revenue,” TV Guide affiliate marketing senior vice president Amy Bates said in a prepared statement.

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