‘Turner South Tips’ Ride Again7/25/2005 1:15 AM Eastern
Turner Network Sales will renew its “Turner South Tips” initiative in the third quarter.
Turner South Tips are vignettes offering viewers Southern-style tips from three of the regional network’s most popular original programs: 3 Day Weekend, Junkin’ and Home Makers.
TNS said the Turner South Tips campaign is completely customizable, allowing affiliate partners to target one local sponsor for all three featured Turner South shows or up to three different sponsors for each particular show.
“Due to the overwhelming success of the first- and second-quarter Turner South Tips campaigns, we are very pleased to extend this promotion into the third quarter,” TNS vice president of strategic marketing Jennifer Mirgorod said in a prepared statement.
“The campaign provides affiliates with a powerful way to leverage the valuable Turner South brand and three of its top-rated original programs in their local community,” she added.