TruTV Launches Live-Streaming via Mobile App, Website,TV Everywhere Play Features Adobe Primetime Dynamic Ad Insertion, Omniture Measurement 12/18/2013 3:53 PM Eastern
TruTV has launched new mobile and online TV Everywhere experience, featuring a live-streaming simulcast, for the network’s authenticated customer base.
The Watch truTV app and website, truTV.com/watch, turns on a video player that provides a live simulcast of the network’s East Coast and West Coast feeds. In addition, the Watch truTV experience includes a social playback function, which allows fans to see a curated social media feed synchronized with on-demand replays of episodes.
The Watch truTV App for iPhone, iPad and iPod touch is available for free on the App Store or at www.appstore.com. The Watch truTV app for Android devices can be downloaded for free from the Android app store or at play.google.com/store/apps.
In addition to being offered through the Watch truTV app and website, the live stream can be accessed via participating TV providers' websites and apps. To screen TruTV's live stream and on-demand content, users must log in with their TV provider user-name and password.
TruTV counts some 80 million linear subscribers. It joins the other Turner networks in offering live-streaming apps, as executives waited until the iOS 7 operating systems to launch in order to tap into those enhancements.
More than a year in the making, the TV Everywhere service is among the first to utilize Adobe Primetime, which enables dynamic ad insertion within content, rather than strictly in commercial pods. The new truTV app is Turner's first TV Everywhere play to utilize Omniture analytics in order to measure the viewership of its live streaming simulcast.
"With its robust architecture, rich features and abundant long- and short-form video content, the Watch truTV experience is the perfect way for TruTV's tech-savvy target audience to connect with the content they love," said Chris Linn, president, head of programming for truTV. "We're extremely excited to be rolling out Watch truTV as part of Turner Broadcasting's industry-leading TV Everywhere initiative."