multichannel connect
careers
all access

Content

'Tia & Tamera' Delivers Style's Top Series Debut

8/09/2011 5:01 PM Eastern

Docuseries Tia & Tamera on Monday night delivered  The Style Network's best-ever series' debut marks among viewers and key demo groups.
The series premiere on Aug. 8 at 9 p.m. averaged 757,000 total viewers, including 357,000 and 203,000 females 18 to 49 and 18 to 34, respectively, according to Nielsen data. All of those performances represented the top premiere numbers for a Style series. Moreover, The demo deliveries rank as the second best ever for the network.
Coupled with the encore at 10 p.m., Tia & Tamera tracked almost 1.5 million total viewers, according to network officials.
The show follows the Mowry twins and best friends as Tia becomes a first-time mother and Tamera prepares to walk down the aisle.

 

"Tia and Tamera exemplify what the Style brand is all about - they're optimistic, inspiring, passionate, dynamic and incredibly fun," said Salaam Coleman Smith, president, of The Style Network. "It's fantastic that Style viewers have embraced this new series as they join Tia and Tamera on this intimate journey filled with major life transformations."

September