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TBS Catches 34% Gain with NLCS Coverage

First Three Game of St. Louis-Los Angeles Averages 4.7 Million Viewers 10/15/2013 5:28 PM Eastern

 

TBS’s exclusive presentation of the National League Championship Series has posted significant gains over the last time it televised the senior circuit's championship matchup.

Through three games, TBS has averaged a 3.1 U.S. household rating and 4.7 million watchers with its NLCS presentation of the St. Louis Cardinals and Los Angeles Dodgers, according to Nielsen data. That's up 35% and 34%, respectively, from the comparable number of games in the 2011 NLCS between the Cardinals and Milwaukee Brewers.

Monday night's NLCS Game 3 telecast averaged 4.8 million total viewers and a 3.1 rating, up 12% and 11% over the 4.3 million viewers and a 2.8 rating for Game 3 of the 2011 NLCS.  The Oct. 14 telecast peaked with a 3.8 household rating from 10:15-10:30 p.m.

The network’s two 2013 NLCS primetime telecasts have averaged a 3.4 rating and 5.2 million total viewers, gains of 42% and 37% from a 2.4 rating and 3.8 million total viewers for the two comparable primetime games during Brewers-Cards.

Game 4 of the best-of-seven series is scheduled tonight at 8 p.m.

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