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Starz Encore Fallin’ for Fallon

5/25/2004 6:07 AM Eastern

Starz Encore Group LLC has named Fallon Worldwide as its new media agency of record, the programmer said Tuesday.

Minneapolis-based Fallon is a division of Publicis Group.

Fallon will be responsible for strategic media planning and buying in connection with Starz Encore’s 13 digital movie channels, as well as subscription-video-on-demand service Starz on Demand and Starz! HD.

TBWAChiatDay will continue to be Starz Encore’s creative agency of record.

 

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