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Samba TV Syncs Up With Toshiba

Interactive TV Startup Expands Its Stable Of CE Partners 1/06/2014 11:01 AM Eastern

Samba TV tacked on another major TV player to its partnership stable Monday with the addition of Toshiba, which will “soon” make Samba’s interactive platform available on new generation smart TVs.

Samba TV, formerly known as Flingo, said the integration will enable consumers to use tablets, smartphones and PCs to interactive with shows and movies delivered to  the television. Samba-enabled Toshiba TVs will be available at retail in the second quarter.

Samba TV has similar integration deals with Sony, Haier, Hisense, and Changhong, claiming that its software and apps are currently available on more than 30 million screens in 118 countries.

“Enabling Multiscreen Interactive TV addresses consumers’ changing media consumption behaviors and Toshiba sits at the forefront of this innovation,” said Scott Ramirez, vice president of product marketing and development, Toshiba America Information Systems, Digital Products Division, in a statement.  “Our strategic relationship with Samba allows us to not only offer a seamless, interactive experience, but also bring additional content to our customers.”


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