Rainbow Teams Up with Cable Positive11/28/2005 6:11 AM Eastern
Rainbow Media Holdings LLC will “Join the Fight” with Cable Positive.
The programmer is teaming up with the cable industry’s AIDS-action organization on a series of public-service announcements.
“Weapons of Mass Instruction” -- featuring messages from celebrities including actors Billy Crudup and Matthew Broderick; former National Basketball Association star Allan Houston; actress Rosario Dawson; and comedian/actor Jimmy Fallon --will air across all of Rainbow’s networks including AMC, The Independent Film Channel, WE: Women’s Entertainment, Fuse and Rainbow Sports.
The PSAs will also precede film trailers at the IFC Center.