Outdoor Channel Joins Comcast’s TV Everywhere LineupMultiyear Deal Ties In VoD Access on Set-Tops, PCs, Tablets and Smartphones 4/22/2013 5:31 AM Eastern
Comcast video subs have gained multi-screen, on-demand access to a range of shows from the Outdoor Channel following a new multi-year distribution deal that includes a heavy TV Everywhere component.
Under the new deal, Comcast video customers can access Outdoor Channel programs such as Bottom Feeders, King of the Spring, Jack Link’s Major League Fishing, Bone Collector and The Crush with Lee and Tiffany on the MSO’s video-on-demand service for set-tops, as well as via the Xfinity.com/TV website and Xfinity TV Player app for tablets and smartphones.
"Our agreement with Outdoor Channel is the latest effort in our commitment to bring great entertainment options to Xfinity TV customers while at home and on-the-go," said Comcast Cable SVP of digital and emerging platforms Matt Strauss, in a statement. "We're pleased to bring outdoor lifestyle enthusiasts this popular programming to their fingertips on multiple devices."
"We are proud to broaden our affiliation through this premier partnership with Xfinity TV from Comcast, as this marks the first-ever TV Everywhere agreement in the outdoor genre," added Outdoor Channel president and CEO Tom Hornish.
The Outdoor Channel, which counts some 39.5 million subscribers and will become part of Kroenke Sports & Entertainment, pending completion of the transaction, says the new TV Everywhere deal comes into play as the network tees up a second-quarter programming schedule that includes a roster of nearly 80 shows.
Comcast, meanwhile, has been applying more focus on its VoD platforms for set-tops and connected devices. The MSO’s “Watchathon Week” in March broke several of the MSO's VoD records.