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Okafor Signs … with CSTV

5/04/2004 7:29 AM Eastern

College Sports Television has landed a potential No. 1 National Basketball Association draft pick.

College basketball’s 2004 National Player of the Year, Emeka Okafor, who led the University of Connecticut to the 2004 national championship, inked a multiyear marketing and promotional agreement with the network.

The Okafor deal marks the first time CSTV has entered into a formal marketing partnership with an athlete.

“Emeka epitomizes the true student-athlete -- a person who tirelessly pursues success in the classroom, as well as on the playing field,” CSTV CEO Brian Bedol said in a prepared statement.

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