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‘NickMom’ Block Lines Up a Slate

2/13/2012 12:01 AM Eastern

New York — Nickelodeon has picked up a series while
lining up a development slate comprising more than 50
projects for “NickMom,” the primetime, ad-supported
comedy block and website that will launch this fall.

The network has ordered 26 episodes of NickMom
Night Out
, a stand-up comedy series scheduled for a
fourth-quarter launch in primetime on Nick Jr.

Nickelodeon’s development slate also features talk,
sketch comedy, hidden-camera and game shows, including
a hybrid sketch/talk program starring and executive-
produced by actress Caroline Rhea (Phineas and
Ferb
).

Also in various stages of development are: It’s Nighttime
With Annabelle Gurwitch
, a talk show from author
and TV host Annabelle Gurwitch; The 5th Hour, a
scripted comedy from Mad Cow Productions’ Madeleine
Smithberg; The Judi & Kate Show, a “show within a
show” about two video-blogging moms; Mommy Double;
game show Oblivious; My 63 Moms; and docuseries
Road Mamas.

Nickelodeon also said it has reached sponsorship
deals with Johnson & Johnson, Target, General Mills
and Reckitt Benckiser that include brand integration
and content development across NickMom’s TV block
and website.

NickMom’s slate and sponsor news comes as longtime
kids’ kingpin Nickelodeon has suffered ratings declines,
which Viacom attributed to Nielsen glitches and attendant
erosion in advertising sales.

September