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Nick Stirs Two Casts Into One Show

6/06/2011 12:01 AM Eastern

Nickelodeon hopes to capitalize on the
success of two of its biggest live-action series, iCarly and
Victorious, by combining both casts in a 90-minute special.

The show, iParty With Victorious, debuts June 11 and represents
the first time the network has taken two of its liveaction
series for a major crossover event, according to Dan
Schneider, executive producer for both series.

While network stars have played different characters
on other shows — Victorious star Victoria Justice recently
appeared on iCarly as an antagonist to the iCarly’s lead
character played by Miranda Cosgrove — Schneider said
it made sense to combine the two casts given the strong
audience appeal of both shows.

In 2010 iCarly — now in its fourth season — was Nickelodeon’s
No. 1 show among kids 6 to 11, tweens 9 to 14 and
kids 2 to 11, with more than 28 million cumulative viewers
tuned in to watch the hit series each week.

Since its launch in April 2010, Victorious, which follows
a group of teens attending a performing-arts high school,
has been the No. 1 live-action comedy series in its timeslot
on all TV in key kids demos, according to the network.

“Whenever I would take stars and put them on other
shows, people really like that, so I thought this would
be something that the audience would get a huge kick
out of,” Schneider said. “Because both shows are really
hot right now, I thought by combining their heat together
would be explosively entertaining for teens as well as
their parents.”

Schneider, who also developed for Nickelodeon such hit
shows as Zoey 101, Drake & Josh, Kenan & Kel and All That,
said he wasn’t concerned about diluting either brand by
combining the two shows. “If you’re a fan of Victorious,
it’s going to give you greater exposure to iCarly, and fans
of iCarly that haven’t caught on to Victorious yet will give
you exposure to that,” Schneider said. “To a large extent, I
don’t think there’s a big difference between the audiences
of the two shows, but I feel like it’s a combining of their
power and I couldn’t think of a scenario that’s damaging
to either.”

If the iParty With Victorious special proves to be a
major ratings hit, Schneider said he wouldn’t rule out
looking for other opportunities to cross-pollinate other
Nickelodeon casts. He also said he wouldn’t rule out taking
either iCarly or Victorious to the big screen at some
point, although nothing is currently in the works.

 

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