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NBCU Hires Ex-MTVer Juliette Morris As Marketing EVP

Oversees Partner Marketing Activities In Content Distribution 10/24/2012 9:15 AM Eastern

NBCUniversal has named Juliette Morris as executive vice president, partner marketing & communications, NBCUniversal Content Distribution. She oversees partner marketing, communications, field sales, local ad sales, research and the integration of marketing business strategy for NBCUniversal’s cable networks with distribution partners, the company said.

 

She reports to E. McRae “Mac” Budill, the former Cablevision Systems programming acquisition chief who was this week named president of TV Networks Distribution, NBCUniversal Content Distribution. The content portfolio includes USA, Bravo Media, cloo, Chiller, CNBC, E!, G4, MSNBC, mun2, NBC Sports Network, Oxygen Media, Sprout, Style Media, Syfy, The Golf Channel, and the network-owned NBC and Telemundo stations, Olympic content on cable and broadband, and on-demand set-top box content.

 

UPDATE: NBCU said that Brian Hunt, the senior vice president, marketing and sales strategy in NBCU Content Distribution, will stay on during Morris's transition, until the end of the year, before leaving for another opportunity. Hunt has been with NBC for 16 years and reported to Bridget Baker, the former distribution president who is leaving the company in November concurrent with Budill's hiring.

 

“We are pleased to welcome Juliette,” Matt Bond, EVP of Content Distribution, NBCUniversal (and Budill's boss), said in a release on the hire. “Juliette has a peerless reputation, and has proven herself as one of the top marketing executives in the cable television industry. She will be an integral part of the team who will oversee partner marketing and communications strategy to help us demonstrate the enormous value of NBCUniversal’s cable portfolio to our distribution partners.”

Morris was at MTV Networks parent Viacom for seven years, "where she provided strategic leadership over multi-platform B2B and B2C marketing initiatives designed to drive revenue, grow brands, and increase ratings. In her most recent position as SVP Partner Marketing, Creative Services and Special Events, her oversight included leading the Partner Marketing Group’s affiliate marketing and local ad sales efforts for brands including MTV, VH1, Nickelodeon, Comedy Central, BET and EPIX. In addition, she oversaw the Special Events and Creative Services division for parent company Viacom, and served as the Vice Chair of the Viacom Marketing Council," NBCU's release said.

 

Earlier she held marketing and brand development posts at HBO and Cinemax, and before that she worked at advertising agencies including DDB Needham, "where she managed the marketing campaign for Weight Watchers, and Saatchi & Saatchi, where she managed the marketing campaign for Procter & Gamble Ivory soap."

 

Multichannel News reported her hiring earlier this week.

September