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MTV's ‘Buckwild' Premiere Draws 2.5 Million Viewers

Bow Falls Short of 'Jersey Shore' Ratings, But Beats ‘Snooki & JWoww' Debut 1/05/2013 7:14 PM Eastern

The premiere of MTV's new unscripted series Buckwild averaged 2.5 million total viewers in back-to-back episodes Thursday night, according to Nielsen data.

The first episode at 10 p.m. drew 2.4 million total viewers, with the 10:30 p.m. installment ticking up to 2.6 million viewers.  In the key demos, Buckwild averaged a 1.3 rating among persons 18 to 49 and a 1.9 rating with persons 12 to 34.

Buckwild, which follows the adventures of a group of friends in backwoods West Virginia, has been pitched as a potential replacement for Jersey Shore, which had its swan song on MTV last month. While the premiere fell short of the 3.1 million viewers who tuned in to the Shore's December series finale, it did beat the 2.4 million premiere for spin-off Snooki & JWoww.