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MTV Sets PRElection

4/29/2004 9:06 AM Eastern

MTV: Music Television said Thursday that it will launch its “PRElection” this fall.

The PRElection is a national online election that will be held on MTV.com (www.mtv.com) Sept. 20-Oct. 1.

Part of the network’s “Choose or Lose: 20 Million Loud” campaign, in partnership with Rock the Vote, New Voters Project and Cingular Wireless, the PRElection is aimed at encouraging younger voters to participate in the actual election process.

As part of the PRElection, MTV and Rock the Vote developed a dual-registration system that allows participants to register for the PRElection and the actual presidential election with one form. Registrants will be prompted to use their completed PRElection forms to complete real voter-registration forms for their state, print them out and mail them in.

September