‘WWE Monday Night Raw,’ Winter Olympics Pin Down Big Social Media Numbers

By R. Thomas Umstead
published

USA’s WWEMonday Night Raw and NBC Sports’ Winter Olympic coverage dominanted social media traffic for television shows on President's Day, according to Nielsen.

Raw averaged 1.2 million Facebook, Instagram and Twitter interactions last night, topping all entertainment-based shows, said Nielsen’s Daily Social Content ratings chart. ABC’s The Bachelor was second, followed by VH1’s Love & Hip Hop and Love & Hip Hop Miami. PBS’ Independent Lens rounded out the top five.

NBC Sports drew 1.6 million social media interactions for its combined Winter Olympics coverage on CNBC, NBC and NBCSN to lead all live sports programming for the night, according to Nielsen.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.