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MLB Network's First Playoff Game Drives Record Viewership

Oct.7 A's-Tigers Telecast Averages 1.3M Viewers, Doubling Previous Mark 10/09/2012 4:12 AM Eastern
MLB Network's first foray into postseason baseball helped drive the network to record viewership.

A record 1.3 million viewers tuned in to Sunday's Detroit Tigers' 5-4 victory over the Oakland Athletics in Game Two of the American League Division Series, an increase of 107% over its previous high.

The game also scored the net's highest-ever coverage rating with a 1.3, 63% higher than its previous best (June 8, 2010 of Stephen Strasburg). The game was also the highest-rated game telecast in both the Detroit and Oakland/San Francisco markets.

MLB Network will air the third game of the Washington Nationals-St. Louis Cardinals series on Wednesday, to finish out its postseason slate. Bob Costas will be serving as play-by-play announcer, his first playoff call since 2000.

September