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MBC to Change Name

6/07/2004 5:00 PM Eastern

Major Broadcasting Cable Network is expected to announce Tuesday that it is changing its name to Black Family Channel beginning Oct. 1, according to sources close to the network.

The name change will correspond with a revamping of the network to feature more variety and reality programming targeted toward African-American families.

The network last month hired producer and actor Robert Townsend as its president of original productions, and it is talking with former Discovery Health Channel general manager Bob Reid about heading up day-to-day operations.

 

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