LockerDome Taps Media Vet Cutler as SVP of Strategic PartnershipsFormer CBS, Turner Exec to Drive Ad Sales, Distribution for Sports Social Media Platform 5/28/2013 12:58 PM Eastern
Social media platform LockerDome has named media industry veteran Keith Cutler senior vice president of strategic partnerships.
Cutler will oversee LockerDome’s advertising sales and business development that is scheduled to open in New York this summer. Cutler, who brings over 25 years of executive experience in sports and entertainment marketing, media and sponsorship, will focus on large-scale revenue and distribution deals.
LockerDome is an interest-specific social media platform, with a principle focus on sports. With more than 14 million monthly uniques, it is one of the fastest growing sports sites in the world. Users join LockerDome to become a part of communities where they can consume content and interact with like-minded fans around their favorite sports interests. The company has approved over 1,700 of the top sports brands in the country to launch their own LockerDome networks.
Cutler previously served as senior vice president, sales and business development at CBS Television Stations Digital Media Group; executive vice president, sports sales and marketing at Turner Broadcasting; publisher, USA Today Baseball Weekly; and director, sports and event marketing at USA Today.
“LockerDome is focused on assembling a dynamic, experienced team of executives. We are excited that Keith will be spearheading our strategic partnership efforts in New York, as we continue to look to grow LockerDome’s platform in both scale and stature,” said Gabe Lozano, co-founder and CEO of LockerDome, in announcing the hiring. “Keith’s experience in building brand awareness, strategically growing marketshare, and creating profitable brand extensions through unique marketing platforms will serve LockerDome well in his new role.”
Noted Cutler: “I couldn’t be more excited about joining LockerDome—it’s a dream career move to be a part of this talented team and get to showcase the company’s explosive social media platform. In its brief existence, LockerDome has already attracted a significant and highly desirable user-base. I’m excited to collaborate on programs that will allow top-tier sports and media properties, and their sponsors, to better connect with their fans.”