Lifetime's ‘Flowers In The Attic’ Locks Up 6.1 Million Viewers

By R. Thomas Umstead
published

Lifetime’s original movie Flowers In The Attic drew more than 6.1 million viewers in its Jan. 18 premiere, the network announced Tuesday.

The movie, based on V.C. Andrews’ controversial book, also drew 2.6 million adult 25-54 viewers and 2.0 million women 25-54 watchers – all cable original movie high marks since the Oct. 2012 premiere of Steel Magnolias, according to network officials.

Among social media, Flowers in the Attic was the night’s second most tweeted program on all of television, next to the Screen Actors Guild Awards, according to SocialGuide.

Lifetime will encore Flowers in the Attic this Saturday night at 10:00pm ET/PT, immediately following the world premiere of original film Lizzie Borden Took An Ax. The network is already developing Petals on the Wind, the sequel to Flowers in the Attic, according to officials.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.