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Lifetime Poll: Bush, Kerry Not Reaching Women

7/21/2004 3:13 AM Eastern

A Lifetime Television and Rock the Vote poll released Wednesday found that neither presidential candidate is connecting with women, especially young women.

The network said neither President George W. Bush nor Sen. John Kerry (D-Mass.) has spent enough time discussing issues that are important to women, such as prevention of violence and sexual assault, women’s health, access to child care and equal pay.

Among the poll’s findings, only 16% of women 18-34 said Bush understands women like them very or extremely well, while 12% said Kerry does.

More than one-half (51%) of women said Bush understands them not too well or not at all, while approximately 39% said Kerry understands them not too well or not at all.

Of undecided women, fewer than 10% said Bush or Kerry understands women like them very or extremely well.

“What this poll suggests is that there is an enormous opportunity for the presidential candidates to reach a critical bloc of voters, American women, whose decisions can and should play a decisive role in determining the next president of the United States,” Lifetime Entertainment Services executive vice president of public affairs Meredith Wagner said in a prepared statement.

“We are dedicated to encouraging women that they can and will make a difference as both voters and candidates,” she added.

The results were taken from a telephone survey conducted July 8-12 by Caravan Opinion Research Corp. of 2,042 adults --1,014 men and 1,028 women 18 and older, living in private households in the continental United States. The margin of error is plus or minus 3 percentage points for results among all women.

 

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