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‘Instant Mom’ Premiere Draws 1.3 Million Viewers

Nick-At-Nite Comedy Posts Time Period Gains Among Key Demos 10/01/2013 1:40 PM Eastern

Nick-At-Nite’s new family-themed comedy series was an instant hit with viewers Sunday night.

Instant Mom, starring Tia Mowry as a newlywed learning the ropes on being a new stepmom, drew 1.3 million viewers in its 8:30 p.m. debut on the network, said Nick-At-Nite officials.

The series, which also stars Michael Boatman and Sheryl Lee Ralph, also posted double-digit growth in the time period among adults 18-49 and kids 6-11, as well as a 13% gain among women 18-49, according to the network.

The show’s 10 p.m. re-airing on Nick Jr.’s NickMom latenight block delivered record numbers in total viewers and women 18-49, said network officials.

 

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