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Hulu Sets Sights on Chromecast

'Actively Working' With Google to Get Hulu Plus Optimized for New Streaming Platform 8/02/2013 11:22 AM Eastern

Hulu confirmed that it wants to join the Chromecast party.

“We are actively working with Google to bring Hulu Plus to the platform,” a Hulu spokesperson said in an emailed statement. “At Hulu, we are constantly innovating to provide our users with access to their favorite TV shows anytime, anywhere, on any device.”

Hulu, which has more than 4 million Plus subs, currently supports the Wii, Wii U, Apple TV, Xbox 360, Playstation 3, Roku, mobile devices running iOS, Android, and Windows 8, the Kindle Fire and Nook (Android), and Web browsers.  Its app also runs on select models of TVs and/or Blu-ray players from Samsung, Vizio, Sony , LG Electronics, Panasonic, Philips, Toshiba, Dynex, Denon, Marantz, and Sharp. Also on deck is the Nintendo 3DS.

Hulu’s joining a growing group that is eyeing Google’s popular $35 streaming adapter, which lets users fling video and other Web-sourced content from a tablet, PC or smartphone to the TV. Early on, Chromecast has been optimized to run Netflix, YouTube and content from the Google Play library.

HBO said this week that it is “actively exploring supporting Chromecast as another way for our subscribers to enjoy HBO GO,” but hasn’t said when it might add support. Time Warner Cable, which streams live TV and VOD in the home via its TWC TV app, said it is “looking at it [Chromecast] closely as we do other consumer devices in this space.”

Google unveiled Chromecast on July 24. Early, high demand caused Google to quickly run out of vouchers good for three months  of Netflix. Amazon.com and BestBuy.com have depleted their initial stock of the product. 

September