'Homeland' Returns Up Slightly in Move to 9 P.M.'Masters of Sex' Matches 'Homeland' Series Premiere at 10 P.M. 9/30/2013 3:08 PM Eastern
Homeland returned Sunday for its third-season premiere, drawing 1.9 million viewers in its new 9 p.m. time slot, the most for a debut in the show's history.
The premiere, which went up against the series finale of AMC's Breaking Bad, was up 12% over last year's 10 p.m. premiere. Homeland drew 710,000 viewers for its 11 p.m. replay to give the show 2.61 million viewers for the night.
Following Homeland was the premiere of period drama Masters of Sex, which debuted to 1 million viewers and 1.4 million across two plays, tying the terrorist drama's cumulative series debut in 2011. Showtime said that over 1 million viewers also viewed the premiere online and on demand, which was made available two weeks prior to Sunday.