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Hallmark Taps Sheridan

7/01/2004 6:14 AM Eastern

Laura Sheridan has joined Hallmark Channel as director of advertising-sales research.

Sheridan had held the same post at Court TV.

At Hallmark, she will report to executive vice president of national advertising sales Bill Abbott and be responsible for customized and ongoing presentations for upfront and scatter markets, as well as analyzing and developing daypart ratings to generate estimates for the advertising department.


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