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Hallmark Names VP of Marketing

3/17/2005 6:25 AM Eastern

Anthony White has joined Hallmark Channel and Hallmark Movie Channel as vice president of marketing.

White had been senior VP and director, futures, Western region for Initiative.

In his new role, he will be responsible for strategic development and implementation of all marketing-related activities for affiliate marketing, consumer marketing and media planning for the two networks.

White reports to Hallmark and Hallmark Movie senior VP of marketing Laura Masse.

September