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Fuel Taps Chi as Marketing Chief

6/17/2005 6:37 AM Eastern

Action-sports proponent Fuel has hired Ted Chi as director of marketing.

Chi, who spent four years at video-game company Activision Inc. as global brand manager, will manage all advertising, consumer promotions, sponsorships and grassroots viral marketing, Fuel said.

He will also manage Fuel’s viewer-affinity program and its Web site (www.fuel.tv).

 

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