FSN Reaches AFL Deal12/17/2004 2:49 AM Eastern
Fox Sports Network is suiting up with the Arena Football League.
The programmer will carry the league’s regular-season games on 11 of its owned and affiliated regional sports networks under a deal announced Thursday.
NBC has an exclusive Sunday-afternoon window for AFL games, so most FSN regional telecasts will air Fridays and Saturdays.
FSN will produce the game telecasts, and the two parties will work together to sell advertising inventory.
FSN will also continue to produce weekly magazine show AFL Weekly, which will make its second-season debut Monday, Jan. 31 at 3:30 p.m.
“Our goal is to be the most fan-friendly league in the world, and we’ve taken a major step toward that with this agreement with FSN,” AFL commissioner David Baker said in a prepared statement.
“Nearly 90% of AFL games will be broadcast either nationally or locally, which significantly increases the AFL’s exposure and reach to our fans,” he added. “We have a great national television partner in NBC and, now, we have the perfect regional partner in FSN.”
“We’re very excited about our new partnership with the AFL,” FSN chief operating officer Randy Freer said in a prepared statement.
“Local sports events are the foundation upon which FSN is built, and the Arena Football League was a previously untapped source of exciting, high-quality local sports programming,” Freer added. “Adding the AFL definitely strengthens FSN’s regional programming mix and is a natural fit with our desire to increase our local programming.”