Fox News Proffers Financial Advice to Wal-Mart4/02/2005 2:00 PM Eastern
In a pact secured through Premier Retail Networks Inc., Fox News Channel will now provide a monthly series of financial tips for the viewers of Wal-Mart Television Network and Sam’s Club TV. Previously, Fox News had supplied breaking-news segments in the Wal-Mart outlets.
The branding gambit calls for Fox News to supply 2,620 Wal-Mart stores with personal and seasonal financial tips for its in-store network, while 540 Sam’s outlets will air advice segments aimed at helping the warehouse retailer’s small business members maintain company morale, build Internet security firewalls and means to keep customers returning to their establishments.
All told, Premier Retail Networks said these outlets are home to more than 100 million shoppers each week.