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ESPN, UniMas Score With U.S.-Panama Match

Telecast Ranks as Worldwide Leader's Second-Most-Watched World Cup Qualifier; Spanish-Language Broadcaster Draws 1.2M Viewers 6/13/2013 6:16 AM Eastern

The victory by the U.S. men’s national team over Panama netted ESPN  its second-largest audience ever for a World Cup qualifier.  For its part, UniMas averaged 1.2 million watchers for its coverage of the June 11 match against Panama from CenturyLink Field in Seattle.

The 2-0 win by Sam’s Army averaged a 0.8 household rating and 1.44 million viewers on ESPN, according to Nielsen data.

Among WC qualifiers and international friendlies, the audience for U.S-Panama trails only the Mexico-U.S. telecast on March 26, 2013 that delivered a 1.4 rating and 2.389 million viewers on ESPN.

Meanwhile, UniMas, the former TeleFutura, averaged 1.2 million viewers, including 714,000 persons 18 o49 and 349,000 persons 18 to 34, according to Nielsen.

The Tuesday-night telecast ranks as the highest-rated U.S. men’s WC qualifer played on American soil on any Univision Deportes platform in over four years – since the side played Mexico on February 11, 2009.

Earlier that night, UniMas’ coverage of the WC qualifier between Mexico-Costa Rica averaged 2.8 million, including 1.7 million and 954,000 persons 18 to 49 and 18 to 34, respectively. Univision Deportes officials said the scoreless draw onUniMás out-delivered Telemundo’s most recent WC broadcast on June 7 featuring Panama vs. Mexico, by 8% among total viewers, 14% with the 18-to-49 demo and 36% against persons 18 to 34.

September