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ESPN Taps Ex-Pepsi Exec

11/15/2005 6:18 AM Eastern

Katie Lacey has joined ESPN as senior vice president of marketing.

Lacey had been VP, carbonated soft drinks at Pepsi-Co Inc.

At ESPN, she will oversee all marketing and related activities, including management of the ESPN and ABC Sports brands, as well as oversight of all brand extensions encompassing television, publishing, radio, the Internet, mobile and consumer products and outdoor advertising.

September