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ESPN to Tackle Fantasy-Football Special

5/03/2004 4:14 AM Eastern

ESPN’s pay-per-view arm in August will distribute an event focused on the popular fantasy-football category.

ESPN Fantasy Football Forecast will bow two weeks before the early September start of the National Football League season to help fantasy-football players prepare for their league drafts, officials said.

Former NFL quarterback Ron Jaworski will host the special, which will feature other ESPN football analysts and talent.

ESPN will support the PPV special with an integrated marketing campaign across ESPN platforms, including cable networks, radio stations and ESPN.com (msn.espn.go.com).

 

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