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Discovery’s Chopper of a Sweeps

4/14/2004 9:25 AM Eastern

Discovery Channel will launch the “American Chopper Super Cycle Sweepstakes” May 17, the network said Wednesday.

The grand-prize winner will receive an official “American Chopper” built by the owners of Orange County Choppers and stars of American Chopper, Paul Teutul Sr. and Paul Teutul Jr.

“Tapping into the popularity of American Chopper allows us to help our affiliate partners build on existing revenue streams, as well as generate incremental revenue from new clients and ad-sales categories,” Discovery Networks U.S. director, national promotions, affiliate sales and marketing Danielle Mercurio said in a prepared statement.

The sweeps will run through June 30.

September