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Diamond of a Deal for CSTV, Easton

6/10/2004 3:39 AM Eastern

Easton Sports has signed a deal to be the presenting sponsor of baseball and softball action on College Sports Television.

The pact, terms of which were not disclosed, makes Easton the presenting sponsor of the network’s remote, studio and original baseball and softball programming during both the regular season and the NCAA Championships this year and into 2005.

Additionally, Easton is now the presenting sponsor of the baseball and softball sections of CollegeSports.com (www.collegesports.com).

"We're extremely pleased that Easton Sports recognizes CSTV as the on-air and online home of college baseball and softball," CSTV CEO Brian Bedol said in a prepared statement. “The marriage of these two premier brands, CSTV and Easton, sends a message to college-sports fans that they can expect continued innovation in the coverage and promotion of college baseball and softball.”

“Partnering with CSTV, both on-air and on the Internet, enables us to reach passionate college baseball and softball fans through multiple media avenues,” said Mike Zlaket, vice president of Easton's baseball/softball division, in a prepared statement. “We are eager to create and implement customized programs that will further help us to establish our leadership position in these fields.”

September