Cable network brands are still important in reaching viewers in a multi-channel, multi-platform environment, according to National Geographic Channels CEO Courteney Monroe.
Monroe, who last April was appointed to CEO of Nat Geo Channels, said in a recent MCN One-On-One In 2 video interview that established cable network brands like Nat Geo provide a familiar target for viewers navigating through various distribution outlets on multiple platforms.
“In the end you have to have content that people care about and watch ... but I also think that having a really strong brand is incredibly important,” she said. “In this world that is so cluttered with so much competition and so much opportunity and choice for consumers that brands serve as an organizing principle.”
The full video interview with Courteney Monroe can be seen here.
