multichannel connect
careers
all access

Content

CMT Shops at Wal-Mart

3/04/2005 8:33 AM Eastern

Country Music Television is teaming up with Wal-Mart Stores Inc., the two parties announced Friday.

The cable network and the retailer will combine their efforts to promote music and other entertainment products across multiple platforms.

Wal-Mart will hold in-store promotions, while CMT will support the effort with on-air spots. In addition, their respective Web sites (www.cmt.com and www.walmart.com) will mention the collaboration.

The two companies said they are exploring opportunities to expand the promotional program to other MTV Networks services.

 

Alert to All Users of the Disqus commenting system:
Because of a recent global security issue, the Disqus website recommends that all users change their Disqus passwords. Here's a URL about the issue:
http://engineering.disqus.com/2014/04/10/heartbleed.html

 

April