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3/06/2005 7:00 PM Eastern

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IFC Helps Hype Green Day Song


Showtime Hires a Product Integrator


NCTA Markets Confab With Streaming Video

IFC Helps Hype Green Day Song

New YorkIndependent Film Channel subscribers will hear a lot of music from Green Day this year.

The network cut a deal with the band's label, Reprise Records, which will allow it to incorporate the band's new song “Jesus of Suburbia” into its on- and off-air promotions through the end of 2005.

IFC said it won't actually run the nine-minute video from Green Day's album American Idiot, but it would incorporate “Jesus of Suburbia” into network promos, IDs and new network-branding spots. The Rainbow Media Holdings-owned network will also run music from the song during show opens and credit rolls.

IFC said it also may use the song for interactive programming, including a film festival of original films created by IFC viewers that are inspired by the song.

“Everyone needs a soundtrack for his/her life, and 'Jesus of Suburbia' is now the soundtrack of IFC — our audio calling card and the voice of our vision,” IFC general manager Evan Shapiro said in a statement.

Showtime Hires a Product Integrator

New York Showtime Networks named Penny Reiss to the newly created position of vice president, product integration.

The network said Reiss, the founder of R Brand Inc., will be responsible for forging “product alliances, commercial tie-ins and merchandising opportunities with outside companies.”

Showtime executive vice president of creative and marketing Len Fogge said Reiss won't focus on cutting product placement deals for Showtime, which is a commercial-free network.

But he said she would work with consumer-product manufacturers such as computer companies to obtain products that could be featured in Showtime programming.

Reiss will also work on forming relationships with external marketing partners such as retailers, Showtime said.

NCTA Markets Confab With Streaming Video

Washington, D.C.The National Cable & Telecommunications Association said it will use a platform from St. Louis, Mo.-based Vibe Solutions to deliver e-mail messages containing video to prospective National Show attendees.

NCTA will send e-mail messages to industry executives that contain links to video promos that tout its annual convention. Vibe will also buy an exhibit at the National Show in San Francisco next month, where it will allow attendees to send video e-mail. Vibe said its service allows users to record and send personal video messages along with customized text and digital photos.

September