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In Action: Top Athletes Shoot First Major Fox Sports 1 Promo

Drivers, Soccer, Baseball Stars In Brand Spot To Debut During All-Star Game On Fox July 16 6/20/2013 12:13 PM Eastern

Hendrick Motorsports drivers Jeff Gordon and Kasey Kahne participated in the first segment of a major commercial shoot for FOX Sports 1, the new News Corp.-owned national sports network, coming Aug. 17 and supplanting the existing motor-sports network, Speed. (Read more about the rollout in this interview with Fox Sports leaders from a recent Multichannel News.)

Filmed at CharlottJeff Gordon shooting ad for FS1e Motor Speedway, the NASCAR segment will be combined with pieces from multiple locations, using more than a dozen major athletes/coaches from each of the major sports that will call FOX Sports 1 home beginning in just a few months.

The finished brand spot will premiere during the Major League Baseball All-Star Game on July 16 on Fox.

Other star athletes to be featured include Detroit Tigers baseball star Miguel Cabrera and U.S. Olympics soccer hero Alex Morgan (in story heading), filmed at Foxboro, Mass., this past week.

Pictured, in sequence, from left: Four-time NASCAR champion Jeff Gordon with Fox Sports SVP Marketing Robert Gottlieb (center) and director Joseph Kahn;

Ultimate arm at Charlotte Motor Speedwaythe “Ultimate Arm” (left) used to capture on-track racing actions;

the “Ultimate Arm” in action (right).

Photos from Fox Sports Media Group.

September