Tribeca Enterprises Launches VOD Platform For Indy Films3/06/2010 12:01 AM Eastern
Independent film fans can gain access to some top movies via a new video on demand distribution platform from Tribeca Enterprises and a number of multichannel distributors.
A national distribution platform, Tribeca Film wil acquire and release films year-round through a network of distribution partners, including Comcast, Cablevision and Verizon FiOS, expected to reach some 40 million homes. Many of the titles will be available the same day they screen at the Tribeca Film Festival.
The launch continues the push toward making more independent titles more widely available to genre fans via such platforms as Sundance Selects and IFC In Theaters brands
Tribeca Film will maximize marketing leverage by compressing traditional distribution windows, starting with a branded VOD offering that will launch day-and-date with the Tribecca Film Festival from April 21 through May 2 and then expanding to theatrical, home entertainment, airline, hotel, subscription and advertising-supported digital platforms. Tribeca Film's first acquisitions include 10 feature titles, seven of which will be screened day-and-date during TFF. The titles will be available for a minimum of 60 days.
"Comcast is very excited to bring the inimitable Tribeca Film Festival into our customers' living rooms -- including six films available on demand before any films are even screened at the Festival," said Diana Kerekes, vice president of video content for Comcast, in a statement. "Tribeca Film is the type of innovative programming that complements on demand technology and is an excellent addition to the independent film category on demand."
Under the Tribeca Film banner, over half of the initial batch of titles will be available day-and-date with the 2010 festival, including: the North American premiere of Climate of Change, an environmental documentary narrated by Academy Award winner Tilda Swinton; the world premiere of Birth of Big Air, an ESPN documentary produced by Spike Jonze and Johnny Knoxville about extreme sports athlete Mat Hoffman; the North American premiere of sex & drugs & rock & roll, the critically acclaimed story of punk rock pioneer Ian Dury, played by Andy Serkis; and the U.S. premiere of Road, Movie, the tale of a young man's life-changing drive across India, from the producers of In The Bedroom and Lost In Translation.
Additionally, Tribeca Enterprises will also debut TFFV, which will bring the festival experience outside of New York for the first time via the Internet. Complementing the festival's theatricals, TFFV will enable an online audience to screen full-length 2010 features and short films, engage with filmmakers and fellow audience members both online and at the festival, as well as watch panel discussions, filmmaker interviews and live coverage of red-carpet premieres.
The initial TFFV will open April 23, with the world premiere of Edward Burns' Nice Guy Johnny, which will play simultaneously with the film's premiere at the festival.