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Cable Operators

Study: Video Holds Bundling Edge

3/08/2005 6:43 AM Eastern

Cable and satellite providers stand a better chance of adding telecommunications services than telcos do of adding video service, according to a new study by Knowledge Networks Inc.

The research firm found that 51% of consumers in a survey it conducted believe cable or satellite "will offer superior service and value" for a TV/telecommunications bundle, compared with 21% for local phone companies, 19% for Internet-service providers and 8% for local utilities.

Some 67% said they would be somewhat or very likely to switch their phone service to their current TV providers if they offered telecommunications packages.

"It appears that TV-centric companies have a greater likelihood of winning over consumers to their bundled offerings," Knowledge vice president, client service David Tice said in a prepared statement.

"And while VoIP [voice over Internet protocol] may be getting more publicity, it is the TV-related technologies -- like DVRs [digital-video recorders] and VOD [video-on-demand] -- that consumers are most interested in buying as part of bundled packages," he added.

 

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