Sí TV Adds Cox Systems10/07/2004 10:04 AM Eastern
Sí TV said Thursday that it has reached six new affiliate-launch agreements with Cox Communications Inc.
The launches will expand the English-language, Latino-target network’s subscription base in California, Nevada and Kansas, starting with Topeka and Wichita, Kan., later this month.
“Not traditionally known as key Latino markets, these cable systems nonetheless want to address and provide relevant options for their Latino subscribers, and Sí TV offers differentiated, English-language programming,” Sí TV chief operating officer Leo Perez said in a prepared statement.
The MSO will also launch the network in top 40 Hispanic markets including Las Vegas and Santa Barbara, Bakersfield and Eureka, Calif.