Cable Operators

Patricia Gottesman

1/30/2005 7:00 PM Eastern

TITLE: Executive Vice President, Product Management and Marketing, Cablevision Systems Corp.

WHY WE'RE WATCHING: Triple plays are rare in baseball, less so in the cable industry. But Cablevision's bundle is scoring big, and Gottesman is the person putting the MSO's ball in play in the New York DMA.

SCORE ON 2004: “Having completed the launch of digital voice, data and video services, our focus has been on convergence. We introduced a new multi-product acquisition offer — the Triple Play — to drive incremental customer relationships. We evolved our multi-product branding through our 'Now' advertising campaign. For Optimum Voice customers, we added enhanced voicemail, free whole-house wiring, a personalized Web portal and direct-dial international calling. By year-end more than 250,000 customers signed up for the service. Optimum Online increased its average download speed 40%, launched a Spanish-language Web portal and made online security tools available at no additional charge. Our iO: Interactive Optimum service, launched the industry's first subscription games package, expanded its HD programming and began offering DVRs [digital video recorders].”

WHAT'S NEXT: “In order to increase our market share, we'll add marketing and distribution channels, expand self-installation and direct ship, increase our advertising and promotional presence and leverage our existing lines to sell product extensions.”

DRIVE IN 2005: “Continued multi-product customer growth in our urban and suburban New York markets.”

EXECUTIVE EVOLUTION: “Cablevision provides a diverse and professional work environment where women and men can enjoy the challenges of building and maintaining operational excellence, as well as develop new products and grow market share.”

AT HOME, AT PLAY: “My husband and I have four children between us. Our family and our passion for travel and learning keep us pretty busy and well-fulfilled.”

September